Most people think about tea in terms of type—green, black, oolong, white. What varietal. What origin. What health benefits it promises.

We think differently.

At TEAWOO, we see powdered tea as a medium—not a category, not a wellness product, but a format with intention behind it.

The Problem with How We Talk About Tea

Tea culture today has split into two extremes:

Wellness marketing—adaptogens, morning routines, vague health claims.

Traditional worship—ceremony as performance, expensive tools, quiet gatekeeping.

Neither framework makes space for what tea actually is: a versatile medium for creating moments, shifting mood, and cultivating taste that shapes how your day feels.

Why Format Matters

Steeped tea works through extraction—the leaves give you what they can through water and time, then you discard them.

Powdered tea is different. It’s suspension, not extraction. You consume the entire leaf—flavor, texture, nutrients—made fully available in a way steeping can’t replicate.

It’s latte-able, cold-whiskable, recipe-ready, travel-friendly. The format gives you control over intensity, flexibility in application, and texture to play with.

Format isn’t just convenience. It’s the architecture that determines how tea lives in your life.

Tea as a Tool

We see tea as a tool—something you use, something that does something.

Wakoucha in the morning: energy with warmth, not jitters.
Hojicha in the evening: grounding without caffeine.
Yamabuki in the afternoon: depth without heaviness.
Matcha when you need focus that feels centered, not forced.

The question isn’t “What does this tea mean?”
It’s “What does this tea do?”

Beyond Matcha

Matcha is everywhere. But it’s only one expression of what powdered tea can be.

Other powdered teas—black tea, roasted green, fermented Yamabuki—carry histories, regional traditions, and flavor dimensions rarely explored.
They’ve been overlooked because the market revolves around matcha, because they don’t fit wellness narratives, because curation takes care, and few have done that work.

What We’re Building

We’re building a new category: powdered tea as a format, with matcha as one voice among many.

That means sourcing rare teas that have been underrepresented. Designing them to feel current, not nostalgic.
Single-origin. No additives. Nothing unnecessary.
Using contemporary design and modern manufacturing to reintroduce formats that time forgot.

The Framework

Powdered tea is a medium for mood, taste, and ritual.

We’re not here to tell you the “right” way to drink tea.
We’re here to make rare, underexplored teas accessible in a format that fits modern life.

The format matters. The curation matters. The intent matters.

Ready to explore? Start with Wakoucha if you want something bold, Hojicha if you want something grounding, or Nadeshiko if you want something entirely unexpected.